INSTINCT’s mission is to address the confidence deficit spiral emerging artists face when presented with lack of opportunity to exhibit, connect and sell. With increased interest in the arts and reduced funding towards culture, this instigates a deprivation of opportunity resulting in the confidence deficit spiral of emerging artists. We will address the lack of opportunity in the arts by championing artists into the fashioning industry opening a new addressable market for the emergent artist and opportunity to exhibit, connect and sell.