INSTINCT, the innovative fashion brand renowned for championing emerging artists and fostering a collaborative spirit, is thrilled to announce the launch of its next official collection: the "Collection by Architects." This groundbreaking collection marks a significant intersection between architecture and fashion, showcasing original artwork by those in architecture, on a range of stylish streetwear.
The Essence of the "Collection by Architects"
The "Collection by Architects" is a celebration of self-creative expression, free from the confines of judgment, comparison, or fear often felt within studio spaces. Wearing this collection affirms that you are an original designer, proud of your creative identity despite the uncertainty.
Each garment in the collection embodies a different perception of architecture from the designer, making the collection the voice of the artists. These artists were selected through an event hosted by INSTINCT known as ArchiLink, a competition where architecture students, tutors, and practitioners competed to create graphical representations of their perceptions of architecture. The winners, featured in the collection, are Josh Earl, Amelia Tomala, and Elizabeth Volokh. The collection also includes an exclusive collaboration with architectural influencer TomRowStudios, who teaches and guides the next generation of architects through their studies, and was part of the ArchiLink judging panel.
The Winning Entries
Amelia Tomala - Community
Amelia's design emphasises the importance of bridging communities through journeys and connections. Her drawing highlights the fragmentation in the area that needs to be challenged and dissolved through a sense of community.
Josh Earl - Emotion
Josh's design draws on the emotional connections individuals have with places. He explores how stories, narratives, and personal dialogues form their own architectural vernacular, giving power to design spaces that hold even the smallest memories.
Elizabeth Volokh – Art Form
Elizabeth views architecture as an art form. She explores how the viewer's perspective changes with angles and experiences, questioning whether architecture loses its meaning as a structure or gains meaning through the art it conceptualises.
TomRowStudios – A Work-In-Progress
TomRowStudios' design represents the ongoing process of architectural development. His 'work-in-progress garment' is a composition of his architectural work, showcasing his stylistic approach and marking this stage of his architectural and creative identity.
The Inspiration Behind the Collection
INSTINCT was founded by Aaron Walkley during his architectural studies. Initially intended to showcase studio culture, the brand quickly evolved to provide a canvas for those practicing within studio spaces. This collection highlights this development, returning to the field of architecture to celebrate and elevate the values of those who practice it.
INSTINCT's Mission and Values
INSTINCT is dedicated to championing emerging artists in the fashion industry through collaborative streetwear. The brand provides artists with a voice, platform, and means to grow, offering a 25% commission on sales. INSTINCT aims to address the confidence deficit spiral that emerging artists face due to a lack of opportunities to exhibit, connect, and sell. By opening a new market in the fashion industry, INSTINCT creates opportunities for artists to thrive.
Availability of the "Collection by Architects"
The "Collection by Architects" will be available exclusively for pre-order on INSTINCT's website from June 2nd (10am BST) to June 9th (5pm BST). To secure a piece of this unique collection, visit www.instinctstudio.co.uk.
Connect with INSTINCT
Instagram: @instinct_uk
Credits
Photographer Instagram: @peterfedrizzi
Photographer Website: www.peterfedrizzi.com
Model: Henry Clarke